Senior product designer who builds end to end, with 6+ years in enterprise B2B SaaS.
At Madhive I lead design for its flagship agentic AI product.

Graduated from @Parsons School of Design and @Carnegie Mellon University

Email me via qinglu.design@gmail.com

By Day I Create

Products

Maverick AI: Making Proposals Smarter for Media Sellers

First and lead designer on Madhive’s flagship agentic AI product, turning AdTech jargon into sales actions. Adopted by 50% of clients, with proposal win rate up from 9% to 37%.

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Launched @ Madhive
AdTech
AI
0 to 1
Enterprise B2B

A Design-Led Transformation of Holistic Measurement

Design led the redesign of the platform’s biggest pain point: a reporting suite now used by 100% of clients. CSAT rose from 1.2 to 4.5, saving an estimated $6.4M in operating costs.

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Released @ Madhive
AdTech
Redesign
Major Platform Improvement
Enterprise B2B

Scaling a Design System with AI Theming

Unified two platforms after an acquisition with a token-driven system: 50+ documented components and a tokenized AI theme used by 200+ engineers. Along the way I started shipping in code, with 100+ front-end PRs merged.

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Live @ Madhive
Design System
AI Theming
Componentization
Scalability

Shaping Climate IQ for Vulnerable Citizens

Sole designer at ClimaSens, a climate-risk platform used by Red Cross Australia and the City of Stockholm. Design partner on ClimateIQ with Google.org and The New School, backed by a $5M Google.org grant.

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Launched @ ClimaSens
Risk Analytics
Climate Intelligence
Interactive Map

For Fun I visualize

Data

With the Smithsonian

Worked with the Smithsonian to create three separate but interconnected data vis works that visualize interesting parts of Asian art.

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Demoed @ Smithsonian
Data Vis
The Smithsonian
Creative Coding

Spill the Boba Tea

An on-going data vis passion project. Visualizing different data sources to explore bubble tea with cultural connotations in the immigrant community.

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Exhibit @ Parsons School of Design
Data Vis
Passion Project
Creative Coding

Often times I receive

Kudos

  • “A talented creator, designer, thinker and initiator. You have a thoughtful approach to breaking down large problems, and the ability to drive consensus around good solutions.”

    Aaron B.
    Chief Scientist and Lead of AI
  • “Luella has shown an amazing ability to dive in and influence the Maverick product's direction from very ambiguous ideas. She does this on very tight deadlines and still delivers high quality.”

    Luke B.
    Engineering Manager
  • “Luella consistently demonstrates dedication to business growth. She seeks input from clients and stakeholders, making sure her work brings business value while remaining user-centric.”

    Christian Z.
    Client Success Manager
  • “Luella has been a rockstar on our team with her designs. We walk through dashboard designs with all of our major clients and they were REALLY IMPRESSED.”

    MC N.
    Product Manager
  • “Luella is one of the smartest designers I have worked with. I've found her incredibly sharp, constantly bringing fresh and innovative ideas. She is exceptionally valuable to any PM.”

    Varsha T.
    Product Lead
  • “The level of business-driven collaboration I experienced while working with Luella was unparalleled. She was proactive in providing design strategy that can scale.”

    Daniel S.
    Product Lead