Design and Coded by:
First and lead designer on Madhive’s flagship agentic AI product, turning AdTech jargon into sales actions. Adopted by 50% of clients, with proposal win rate up from 9% to 37%.
Design led the redesign of the platform’s biggest pain point: a reporting suite now used by 100% of clients. CSAT rose from 1.2 to 4.5, saving an estimated $6.4M in operating costs.
Unified two platforms after an acquisition with a token-driven system: 50+ documented components and a tokenized AI theme used by 200+ engineers. Along the way I started shipping in code, with 100+ front-end PRs merged.
Sole designer at ClimaSens, a climate-risk platform used by Red Cross Australia and the City of Stockholm. Design partner on ClimateIQ with Google.org and The New School, backed by a $5M Google.org grant.
Worked with the Smithsonian to create three separate but interconnected data vis works that visualize interesting parts of Asian art.
An on-going data vis passion project. Visualizing different data sources to explore bubble tea with cultural connotations in the immigrant community.
“A talented creator, designer, thinker and initiator. You have a thoughtful approach to breaking down large problems, and the ability to drive consensus around good solutions.”
“Luella has shown an amazing ability to dive in and influence the Maverick product's direction from very ambiguous ideas. She does this on very tight deadlines and still delivers high quality.”
“Luella consistently demonstrates dedication to business growth. She seeks input from clients and stakeholders, making sure her work brings business value while remaining user-centric.”
“Luella has been a rockstar on our team with her designs. We walk through dashboard designs with all of our major clients and they were REALLY IMPRESSED.”
“Luella is one of the smartest designers I have worked with. I've found her incredibly sharp, constantly bringing fresh and innovative ideas. She is exceptionally valuable to any PM.”
“The level of business-driven collaboration I experienced while working with Luella was unparalleled. She was proactive in providing design strategy that can scale.”
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