— a hi from
Is Luella
vibe designing?
Senior Product Designer · AI & Data · 6+ years across fast-growing B2B SaaS, AdTech and ClimateTech. Currently leading AI & Business Intelligence design end-to-end.
community mattersI'm a design advocate and a proud Asian immigrant — actively organising events for designers and AAPI communities within my company to foster inclusion and shared learning.
6+ years across ad-tech (Madhive), climate-intelligence (ClimaSens), and fashion-tech analytics (Pendulum). I specialise in AI-driven design and data visualisation. As a generalist, I thrive on translating high-level visions into detailed, shippable solutions — keeping users and business goals tied together.
Beyond wireframing, prototyping and visual design, I’m skilled in user research and facilitating design workshops to foster collaboration across teams. I love simplifying messy problems and shipping products that actually move the number — on revenue, satisfaction, or both.
I recently rekindled my love for painting, dedicating time each week to explore my artistic side. To stay strong and energised, I work out daily — Solidcore, hot yoga, and weight-lifting. Travelling and cross-cultural experiences fuel my curiosity; I’ve been lucky to explore places like Tanzania and Myanmar.
What I bring to a team
- User-Centered Design
- AI
- Data Visualization
- Accessibility
- Prototyping
- Design Strategy
- Design Systems
- Claude Code
- Cursor
- Python
- R
- Looker BI
- Adobe Creative
- Fullstory
- Heap
- JS / HTML / CSS
Things that bring me joy
- Workout daily — just hit my personal best
- Picking sketching back up
- Learning astrology + bazi
- Currently reading Games Without Rules
Experience
Click any role to expand — or jump straight to the full CV for everything in one place.
Read the full CVNew York, NY · Full-time
- Delivered 8+ revenue-driving features (Forecasting, Reporting, AI); supported client expansion from 30 to 60+ networks (FOX, Premion, Scripps, etc.). Enabled $500M+ media spend across 12,000+ campaigns.
- Leading end-to-end Maverick AI designs. Got buy-ins from leadership; aligning all 10 top enterprise clients by smoothly improving the current workflow.
- Scaled new analytic tooling of 5 Dashboards (Conversion / Spend Dashboards) — saved $6.4M in ops costs and lifted user satisfaction from 15% to 72%.
- Built the Madhive Design System (8 designers); extended AI theming so 400+ engineers can reach for it ready-to-use.
- Established a rapid AI prototyping culture; led user interviews, usability testing, and mentored designers.
Education
- Parsons School of DesignM.S. in Data Visualization
- Carnegie Mellon UniversityM.A. in Arts Management (HCI Coursework, School of CS)
Certificates
- UI/UX Design for AI ProductsStanford Online
- Graphic DesignShillington School
- Product Design ImmersiveGeneral Assembly