01Background

6+ years across ad-tech (Madhive), climate-intelligence (ClimaSens) and fashion-tech analytics (Pendulum). I specialise in AI-driven design and data visualisation. As a product builder I thrive on translating high-level visions into detailed, shippable solutions that keep users and business goals tied together.

02How I work

Beyond wireframing, prototyping and visual design, I’m skilled in user research and facilitating design workshops to foster collaboration across teams. I love simplifying messy problems and shipping products that actually move the number, whether that’s revenue, satisfaction, or both.

03Outside work

I recently rekindled my love for painting, dedicating time each week to explore my artistic side. To stay strong and energised I work out daily, mixing Solidcore, hot yoga and weight-lifting. Travelling and cross-cultural experiences fuel my curiosity; I’ve been lucky to explore places like Tanzania and Myanmar.

Luella, off-duty
off-duty
Hosting a design workshop
hosting design workshops
Travel snapshot, somewhere far from home
somewhere far

Education

  • Parsons School of Design
    M.S. in Data Visualization
    Sept 2019 — June 2021 · New York, NY
  • Carnegie Mellon University
    M.A. in Arts Management (HCI Coursework, School of CS)
    Sept 2017 — June 2019 · Pittsburgh, PA

Certificates

  • UI/UX Design for AI Products
    Stanford Online
    Feb 2025 — May 2025
  • Graphic Design
    Shillington School
    Sept 2025 — Present
  • Product Design Immersive
    General Assembly
    May 2020 — Aug 2020

What I bring to a team