A media seller's day is a high-velocity balancing act between strategic consultation and manual data entry. They must translate an advertiser’s vague marketing goals  into a technical media plan.

Reps were struggling to hit aggressive KPIs. They lacked a "single source of truth" for complex ad tech product knowledge and real-time objection handling. Following the two companies’ merger, our product faced a steep hurdle: I was tasked with defining how Generative AI could bridge this knowledge gap without disrupting existing high-pressure workflows.

The SmartProposal feature automates the creation of media proposals by utilizing historical campaign data to suggest specific ad tactics, geographic targeting, and budget distributions. The tool functions as an integrated research and planning assistant that replaces manual data entry with recommendations based on previous successful local and national outcomes. Once a strategy is selected, the platform allows the user to convert the digital proposal directly into a live campaign order, streamlining the transition from the sales pitch to technical fulfillment.