Design and Coded by:
Qinglu Lu (Luella),
🌚 peek at the real me
Currently leading end to end designs in AI and DataViz for complex B2B Agentic workflows.
6+ years of experience In AdTech @Madhive and Climate Risk @ClimaSens
Graduated from @Parsons School of Design and @Carnegie Mellon University
Email me via qinglu.design@gmail.com
By Day I Create
Products
Make Smart Proposal Smarter for Media Sellers
From ground up designed a flagship AI feature that converted jargon into actions. Increased workflow efficiency by 40% and scaled up the post-merger design systems.
Scaling a Design System with AI Theming
Built and expanded the design system alongside the AI initiative — system-level thinking from day one, starting with style guides and componentising every flow so the 8 designers + 400+ engineers can pull from one library and contribute back. Forward-thinking craft with the long view in mind.
A Design-Led Transformation of Holistic Measurement
Designs go first to transform the biggest pain point in the platform, significantly boosting analytics' efficiency and revenue. Set format for all dashboards of report tooling.
Shaping Climate IQ for Vulnerable Citizens
Led designs of a high-exposure climate hazard weather risk analytics project with The New School Urban Lab and Google, secured $5M in funding.
For Fun I visualize
Data
With the Smithsonian
Worked with the Smithsonian to create three separate but interconnected data vis works that visualize interesting parts of Asian art.
Spill the Boba tea
An on-going data vis passion project. Visualizing different data sources to explore bubble tea with cultural connotations in the immigrant community.
Often times I receive
Kudos
“A talented creator, designer, thinker and initiator. you have thoughtful approach to breaking down large problems, and the ability to drive consensus around your good solutions”
“Luella has shown amazing abilities to dive and influece the Maverick product's direction given very ambiguous ideas. She does this on often very tight ddls and still deliver high quality”
“Luella consistently demonstrates dedication for better business growth. She is seeking input from client and stakeholders. Make her work brings business value while remain user centric”
“Luella has been a rockstar on our team with her designs - we walk thru dashboard designs with all of our major clients and they were REALLY IMPRESSED”
“Luella is one of the smartest designers I have worked with. I've found her incredibly sharp, constantly bringing fresh and innovative ideas. She is exceptionally valuable to work with any pm”
“The level of business driven collaboration I experienced while working Luella was unparalleled. She were proactive providing design strategy that can scale.”
Thank you so much for swinging by
Say Hello
2026 (Luella) Qinglu Lu. All rights reserved.